<p><a href="https://himalayas.app/companies/mihayo">HoYoverse</a> is looking for a driven individual to grow Genshin Impact’s player base in North America.</p><ul><li>Partner with Shanghai team to do the strategic plan on targeting new audience segments</li><li>Increase new install lift for existing live service beats</li><li>Increase brand awareness and shifting intent for aware, but non-players</li><li>Call back churn user with important beats</li><li>Deliver high-impact media campaigns</li><li>Design overall media campaign with Shanghai team</li><li>Source suitable venders and manage the whole process for media plan execution</li><li>Set and achieve ambitious media campaign objectives</li><li>Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary</li><li>Increase overall in-house media capabilities</li><li>Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market</li><li>Explore and maintain NA local media resource</li><li>Negotiate with media agencies and partners to deliver the most value</li><li>Establish results-oriented post-mortem process </li></ul><ul><li>Strong organizational and planning skills</li><li>Excellent time and efficiency management skills</li><li>Fluent with social analytics tools</li><li>Good habit of focusing on details</li><li>Strong written and verbal communication and presentation skills</li></ul><h3>Competencies for the team/company culture: </h3><ul><li>Ability to think critically and solve problems</li><li>You demonstrate enthusiasm passion and strong interests in Game</li><li>Experience in cross-departmental cooperation and teamwork</li><li>Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment</li><li>Gaming background, have launched one major AAA integrated media campaign Free-to-play / live service campaign is a big plus Chinese is a big plus</li></ul><h3>Benefits:</h3><ul><li>Competitive salary</li><li>100% employer-paid healthcare premiums for you and your dependents</li><li>Generous paid time off</li><li>401K/ RRSP plan</li><li>Employer-paid life and disability insurance</li><li>Team-building activities throughout the year</li><li>Flexible working hours</li></ul><h3>Do We Support Flexible Work? </h3><p>Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues. </p><p><em>We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.</em></p><p>At <a href="https://himalayas.app/compani