<h3><strong>About <a href="https://himalayas.app/companies/bm-digital">BM Digital</a></strong></h3><p><a href="https://himalayas.app/companies/bm-digital">BM Digital</a> is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:</p><ul><li>A creator marketplace managing over 80,000 influencer partnerships monthly</li><li>An AI-powered platform to streamline discovery, outreach, and whitelisting</li><li>Proven playbooks in influencer marketing, paid media, performance creative, and CRO</li></ul><p>We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.</p><p><a href="https://himalayas.app/companies/bm-digital">BM Digital</a> is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.</p><h3><strong>About the role</strong></h3><p><a href="https://himalayas.app/companies/bm-digital">BM Digital</a> is seeking an experienced and strategic Senior Media Buyer to lead and manage a portfolio of e-commerce-focused clients. In this pivotal role, you will be responsible for crafting and executing comprehensive growth strategies that drive measurable results. Collaborating closely with paid media analysts, creative teams, and other internal stakeholders, you will maintain a client-facing position, ensuring alignment between client objectives and our innovative marketing solutions. Your expertise in identifying growth opportunities, delivering strategic insights, and fostering strong client relationships will be essential to your success.</p><h3><strong>Responsibilities:</strong></h3><h3>Media Strategy</h3><ul><li>Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends.</li><li>Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI).</li><li>Stay abreast of emerging media channels and technologies to identify new opportunities for client growth.</li></ul><h3>Funnel Optimization</h3><ul><li>Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates.</li><li>Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences.</li><li>Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement.</li></ul><h3>Offer Testing</h3><ul><li>Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging.</li><li>Interpret test results to inform future campaign strategi