<h3>Vice President, Growth Marketing</h3><p><strong>Location:</strong> Remote (Bay Area, SF Preferred)</p><p><strong>Reports to: </strong>Chief Marketing Officer </p><h3><strong>About <a href="https://himalayas.app/companies/midi-health">Midi Health</a></strong></h3><p><a href="https://himalayas.app/companies/midi-health">Midi Health</a> is fundamentally transforming the healthcare landscape for women in midlife. We are the nation's leading virtual care platform delivering expert, insurance-covered clinical care tailored specifically to the unique health and wellness needs of women navigating this critical life stage. As one of the fastest-growing digital health platforms in the country, we are venture-backed by top-tier investors and trusted by a rapidly expanding nationwide patient base. To fuel our next phase of hyper-growth, we are aggressively scaling a unique dual-revenue engine: unifying our core, trust-driven clinical telehealth services with a rapidly expanding consumer e-commerce product portfolio. We are investing heavily in re-architecting our acquisition infrastructure into a sophisticated, AI-native performance system—and we are looking for a visionary VP of Growth Marketing to design and drive the machine.</p><h3>The Role</h3><p>As the VP of Growth Marketing, you will own the paid acquisition engine — the system by which we find, attract, and convert quality customers at healthy unit economics. This is not a channel management role, it is a growth architecture role: you will design and operate an AI-native performance system and serve as the primary owner of CAC, LTV:CAC by segment, and the creative-performance feedback loop that makes the system smarter over time.</p><p>The acquisition challenge here is deliberately dual. Midi operates across care delivery — delivering clinical visits for their midlife health journey — and a growing consumer product line reaching 30 SKUs by the end of 2026. These are meaningfully different acquisition motions. Care conversion requires building clinical trust, navigating a considered and often emotionally charged decision, and moving a prospective patient through an education arc before she is ready to act. Product conversion draws on e-commerce best practices — intent capture, merchandising logic, cart dynamics, purchase frequency optimization. You will need genuine fluency in both, and the strategic judgment to know when each set of tactics applies and how to allocate resources between them as the product portfolio grows.</p><p>Critically, you will manage the full acquisition funnel — not just the performance layer. That means owning the awareness-building media investments that fill the top of the funnel alongside the conversion-focused channels that close it. You understand how upper-funnel media — connected TV, streaming audio, out-of-home, high-reach digital — creates the conditions in which performance channels work, and you can make the case for that investment in the language of unit econo