<h3>The role</h3><p>This hands-on Paid Media Strategist role sits within a busy paid media / tech agency team and combines strategic planning, campaign management and performance optimisation to deliver measurable ROAS, customer acquisition and long-term growth for client portfolios. The role is client-facing and requires a balance of analytical rigour, creative problem solving and commercial accountability.</p><h3>Key responsibilities include</h3><ul><li><p>Developing paid media strategies across search, social, display, programmatic, video and shopping channels aligned to client business objectives and KPIs.</p></li><li><p>Planning and executing end-to-end campaign activity: audience targeting, channel allocation, bid and budget management, creative testing and landing page recommendations.</p></li><li><p>Day-to-day campaign management in platforms such as Google Ads, Microsoft Advertising, Meta Ads, DV360, Campaign Manager and trade desks; implementing tracking and tag management via GTM.</p></li><li><p>Optimising performance through structured testing (A/B and multivariate), bid strategies, audience layering and creative iteration to improve CPA, ROAS and lifetime value.</p></li><li><p>Setting up and maintaining measurement frameworks: conversion tracking, attribution models, UTM tagging and integration with analytics platforms (GA4, BigQuery or equivalent).</p></li><li><p>Producing clear, actionable performance reports and dashboards; extracting insight and presenting regular recommendations to clients and internal stakeholders.</p></li><li><p>Collaborating with creative, CRO and data teams to design high-converting assets, experiment roadmaps and improved user journeys.</p></li><li><p>Managing budgets and pacing across multiple clients and campaigns; forecasting media spend and ensuring efficient use of investment.</p></li><li><p>Maintaining strong client relationships: acting as the day-to-day paid media contact, leading meetings, setting expectations and communicating optimisation plans.</p></li><li><p>Keeping up to date with platform changes, privacy and regulatory developments, and emerging formats to propose innovative channel opportunities.</p></li></ul><h3>About you</h3><p>You are an analytically minded paid media specialist with a track record of planning and delivering performance campaigns in an agency or in-house environment. You combine technical capability with commercial awareness and clear client communication, and you enjoy working in a fast-paced, collaborative team.</p><p>We are particularly interested in candidates who can demonstrate the following</p><ul><li><p>Hands-on paid media experience at an agency or performance-focused in-house team, managing end-to-end campaigns across multiple channels.</p></li><li><p>Proven experience with Google Ads and Meta Ads; familiarity with programmatic platforms and DV360 or similar is highly desirable.</p></li><li><p>Strong analytical skills with experience using GA4, spreadsheets, an