Product Adoption Strategist (Digital & Scalable)
Lightspeedhq
Job Description
<p style="min-height:1.5em"><strong>Hi there! Thanks for stopping by </strong>👋</p><p style="min-height:1.5em">Are you actively looking for a new opportunity? Or just checking the market? Well... you might just be in the right place!</p><p style="min-height:1.5em">We're looking for a <strong>Product Adoption Strategist</strong> (Digital & Scalable) to join our Adoption team, part of our wider Launch and Customer organisation, in Spain. You will own the adoption strategy, hypotheses, experiments, and implementation for scalable, digital-first campaigns that increase feature penetration across the whole customer journey and drive deeper, stickier product usage for a specific feature or market.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>What you'll be doing:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.</p></li><li><p style="min-height:1.5em">Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.</p></li><li><p style="min-height:1.5em">Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria).</p></li><li><p style="min-height:1.5em">Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities.</p></li><li><p style="min-height:1.5em">Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.</p></li><li><p style="min-height:1.5em">Own the configuration and optimization of ChurnZero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams.</p></li><li><p style="min-height:1.5em">Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance.</p></li></ul><p style="min-height:1.5em"><em><strong>And a little bit of...</strong></em></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Advocate for customers across the wider organisation and surface behavioural insights that inform product, content, and journey decisions.</p></li><li><p style="min-height:1.5em">Build deep relationships with both customer-facing and product teams to create a coherent, consistent feedback loop with our customers at the heart.</p></li><li><p style="min-height:1.5em">Contribute as part of the wider team to achieve organisational objectives, even when that means doing things that aren't strictly within the scope of the role.</p></li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-hei
Skills