<div><h3><strong>Overview of the role</strong></h3><p>We’re on a mission to modernize insurance, making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that has remained largely untouched by the digital revolution, and <a href="https://himalayas.app/companies/policyme">PolicyMe</a> is here to change that. As a remote-first, Toronto-based startup with big ambitions, we’re looking for a Growth Marketing Specialist to help us build the future of insurance in Canada and beyond.</p><p>As our Growth Marketing Specialist, you'll own the strategy and execution of customer lifecycle marketing across multiple touchpoints, helping customers get the right message at the right time. You'll partner closely with Product, Growth, Design, Data, and Customer Experience teams to build personalized journeys that improve engagement, conversion, retention, and cross-sell opportunities. This is an exciting opportunity to shape how millions of customer interactions are delivered while driving measurable business impact through experimentation, automation, and data-driven decision making.</p></div><h3>What you'll be doing:</h3><ul><div><li>Design customer journeys across the full lifecycle, from acquisition and onboarding through retention and re-engagement.</li><li>Continuously test, measure, and optimize campaigns through A/B testing and performance analysis.</li><li>Design email and lifecycle assets using AI (Claude), then build them as modules and templates in HubSpot.</li><li>Build and maintain the workflows that power our customer journeys — enrolment logic, triggers, branching, segmentation to deliver highly personalized customer experience.</li><li>Partner with Product, Growth, Design, and Data teams to launch campaigns supporting new products, features, and business initiatives.</li><li>Monitor lifecycle performance metrics and identify opportunities to improve customer engagement, conversion, retention, and lifetime value.</li><li>Help grow lifecycle marketing into a scalable function as <a href="https://himalayas.app/companies/policyme">PolicyMe</a> expands.</li></div></ul><h3>What we're looking for:</h3><ul><div><li>2-3+ years of experience in growth marketing, product marketing, customer marketing, lifecycle marketing, or similar marketing roles within a fast-paced technology company, agency, or consumer brand.</li><li><strong>You're systems thinker.</strong> You enjoy breaking down complex customer journeys into scalable workflows. You naturally think through dependencies, edge cases, and customer scenarios, and take satisfaction in building systems that work reliably at scale.</li><li><em>You have strong written communication skills with an eye for customer-centric messaging.</em> You can tell the difference between copy that serves the customer and copy that serves us.</li><li>You're eager to build from scratch and figure things out. You find real satisfaction in a process you've built well and an experience you've