Growth Marketing Lead (m/f/d)
Buena
Job Description
<p>Buena is building the technology that real estate runs on. We're making every part of real estate transparent and seamless: From finding and financing to buying and managing properties. In less than 3 years and with fewer than 25 people at our HQ in Berlin, we've become Germany's second-largest property manager</p>
<h2>Aufgaben</h2>
<p>We're looking for a <em>Growth</em> Marketing Lead who will directly report to our VP Property Management. You will design the <em>growth</em> engine behind our property managers. At the end of your first 180 days, you'll have a repeatable playbook that you scale.</p>
<ul>
<li><strong>Grow hyperlocal Property Managers from scratch</strong>. Most of our property managers grow solely through word of mouth. You'll provide them the tools and know-how to grow predictably through online and offline channels</li>
<li><strong>Partner with PortCo MDs on conversion</strong>. Generating leads is half the job. The other half is working with our local MDs to turn those leads into signed property management contracts</li>
<li><strong>Report directly to the VP Property Management and to the Leadership Team</strong>. You'll collaborate closely with Linus and his team, who build our Property Management function</li>
</ul>
<h2>Qualifikation</h2>
<ul>
<li><strong>Speak fluent German (C2)</strong>. Our companies operate locally, and our customers are German homeowners</li>
<li><strong>Are based in Berlin</strong> or willing to relocate; this is an in-office role in Prenzlauer Berg</li>
<li><strong>You've got deep</strong> <strong><em>performance marketing</em></strong> <strong>expertise</strong>. You've had a budget, ran campaigns, and can elaborate clearly on the outcomes you achieved</li>
<li><strong>Think commercially.</strong> You can take reasonable business decisions on your own and can be trusted to manage 6-figure monthly ad spends</li>
<li><strong>Thrive in ambiguity</strong>: You are confident in setting up and running your own experiments and spending time with our local MDs</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>
<p>Top of market compensation</p>
</li>
<li>
<p>Up to €500 close-to-office bonus, if you decide to live within 10-20 mins walking distance to our office</p>
</li>
<li>
<p>€110/month lunch budget, €50 fitness subsidy</p>
</li>
<li>
<p>€1,200 yearly education budget</p>
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<li>
<p>Free books: Buena pays for any book you'd like to read</p>
</li>
<li>
<p>We're high-<em>growth</em> with a small, tight-knit team: Within the past 3 years we have become Germany's second largest property manager with around 25 full-time employees</p>
</li>
<li>
<p>We're meritocratic: Your impact gets rewarded, quickly. Our CEO has been a Junior Product Manager 3 years ago, our COO has been Chief of Staff 3 years ago</p>
</li>
<li>
<p>We're personal: We work from our office in Prenzlauer Berg and place high value on knowing each other well</p>
</li>
</ul>
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