<h3>Major Function </h3><p>Lead the strategic vision, digital experience design, and operational management of WWF-US's web presence, including worldwildlife.org and associated digital properties. The Senior Director will oversee the web experience strategy, user experience design, digital discoverability, and web performance — and serve as the primary strategic owner of WWF's relationship with its external development partner. This role will shape how WWF shows up digitally across search, AI-powered platforms, and emerging discovery channels. </p><p>Partners with the Director, Digital Content; the VP, Digital Platforms; and leaders across Integrated Marketing, Conservation, and Development to advance WWF's digital strategy, audience engagement, and fundraising goals. Translates organizational priorities into a coherent, measurable web experience strategy and ensures the website consistently reflects WWF's brand, values, and mission. </p><h3>Key Responsibilities</h3><h3>Strategic Leadership</h3><ul><li><p>Define and drive the long-term strategic vision for WWF's organizational website worldwildlife.org, ensuring alignment with organizational priorities, audience needs, and fundraising goals. </p></li></ul><ul><li><p>Setting standards for user experience, interaction design, information architecture, and web performance across all digital touchpoints. </p></li></ul><ul><li><p>Lead the evolution of WWF's web presence into emerging discoverability channels, including AI-powered search, answer engine optimization (AEO), generative engine optimization (GEO), and large language model (LLM) discoverability. </p></li></ul><ul><li><p>Anticipate and respond to shifts in the digital landscape, translating trends in AI, search, and audience behavior into actionable strategies and platform investments. </p></li></ul><ul><li><p>Champion an evidence-based approach to web strategy — establishing a culture of analytics, experimentation, and continuous improvement grounded in robust data and user research. </p></li></ul><h3>Vendor and Partnership Management</h3><ul><li><p>Serve as the primary strategic owner of WWF's relationship with its external development partner (currently Torchbox), including oversight of the business as usual development work, one-off project work, support and development agreement, roadmap prioritization, and performance accountability. </p></li></ul><ul><li><p>Lead vendor governance: manage contracts, service level agreements, development prioritization, and budget stewardship to ensure the organization receives maximum value from external partnerships. </p></li></ul><ul><li><p>Evaluate, recommend, and onboard additional vendors and technology partners as needed to advance web strategy and platform capabilities. </p></li></ul><h3>Digital Experience and Platform Oversight</h3><ul><li><p>Oversee the design, user experience, and operational health of worldwildlife.org, built on Wagtail CMS, ensuring accessibility, performance, security, and