<h3>Description</h3><p><u>About the role</u>:</p><p>We are seeking a high-impact <strong>Senior Channel Marketing Manager</strong> to lead and scale our partner marketing efforts across.</p><p>This role sits at the intersection of <strong>marketing, sales, and partnerships</strong>, with direct responsibility for driving <strong>partner-sourced and partner-influenced pipeline and revenue growth</strong>. You will act as the <strong>primary marketing leader for our partner ecosystem (resellers, distributors, MSPs, OEMs)</strong>—owning strategy, execution, and performance.</p><p>You will build and scale <strong>repeatable, data-driven partner programs</strong> that accelerate demand generation, strengthen partner engagement, and deliver measurable business outcomes.</p><p><u>What You’ll Do</u>:</p><h3>Channel Strategy &amp; Revenue Ownership</h3><ul><li>Own the<strong> channel marketing strategy</strong>, aligned to regional revenue targets</li><li>Drive <strong>pipeline growth and revenue contribution</strong> through partner-sourced and partner-influenced programs</li><li>Define <strong>partner segmentation and tiering strategy</strong> to prioritize investment and engagement</li></ul><h3>Partner Programs &amp; Demand Generation</h3><ul><li>Design and execute scalable <strong>through-partner demand generation programs</strong> (digital, email, social, webinars, field events)</li><li>Build and deploy <strong>“marketing-in-a-box” solutions</strong> to enable partners to independently generate demand</li><li>Develop and manage <strong>co-marketing initiatives</strong> leveraging MDF and joint investments</li></ul><h3>Enablement &amp; Content Development</h3><ul><li>Create high-impact <strong>co-branded sales and marketing assets</strong>, including:</li><li>Pitch decks, solution briefs, and data sheets</li><li>Case studies and customer stories</li><li>Competitive battlecards</li><li>Translate technical capabilities into <strong>clear, compelling value propositions</strong> for partner-led selling</li></ul><h3>Partner Engagement &amp; Lifecycle Management</h3><ul><li>Serve as the <strong>primary marketing point of contact</strong> for key partners</li><li>Lead <strong>marketing business reviews (MBRs/QBRs)</strong> to align on pipeline goals and performance</li><li>Own the <strong>partner marketing lifecycle</strong> (onboarding, activation, growth, expansion)</li></ul><h3>Sales Alignment &amp; Field Collaboration</h3><ul><li>Partner closely with <strong>regional sales leaders and partner account teams</strong> on:</li><li>Joint account and territory planning</li><li>Pipeline acceleration initiatives</li><li>Align marketing programs to <strong>sales priorities and partner GTM motions</strong></li></ul><h3>Events &amp; Partner Activation</h3><ul><li>Lead execution of <strong>joint events, trade shows, and partner activations</strong> to drive engagement and pipeline</li><li>Develop incentive programs to <strong>increase partner adoption and sales vel