The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.<h3>Job Description:</h3><p>We are seeking a detail-oriented and technically strong Lead Analyst to support analytics and measurement initiatives within Merkle’s health vertical. This role blends campaign performance analysis, data validation, and measurement support, with a focus on developing clear, actionable insights that inform marketing decisions. The ideal candidate brings strong SQL and dashboarding expertise, proficiency with modern data tools, and a strong interest in leveraging automation and AI-driven techniques to enhance analytical workflows and insight generation.</p><h3>Role Overview</h3><p>This role plays a key role in analytics execution and insight generation in support of campaign measurement, reporting, and data-driven decision-making. The Lead Analyst will work closely with internal teams and stakeholders to analyze performance, validate data, and help shape recommendations that drive measurable outcomes. A critical aspect of this role is clearly communicating insights and presenting findings to client stakeholders, while identifying opportunities to enhance workflows through automation and AI-assisted tools.</p><h3>Key Responsibilities</h3><p><b>Campaign Performance, Reporting &amp; Insight Development</b></p><ul><li><p>Analyze campaign performance across email, CRM, and web channels</p></li><li><p>Build and maintain dashboards that translate analyses into clear, actionable insights for decision-making</p></li><li><p>Support and refine KPI frameworks, contributing to performance summaries and client-ready materials</p></li><li><p>Apply analytical techniques (e.g., segmentation, trend analysis) to deepen insights and inform recommendations</p></li></ul><h3>Measurement &amp; Data Management</h3><ul><li><p>Support data onboarding, validation, and integration</p></li><li><p>Validate outputs and ensure data quality through a strong understanding of underlying data and methodologies</p></li><li><p>Contribute to measurement initiatives (e.g., attribution, audience, cross-channel analysis)</p></li><li><p>Identify opportunities to improve measurement and reporting through automation and AI-assisted tools</p></li><li><p>Collaborate with internal teams and partners to ensure data accuracy and alignment</p></li><li><p>Follow data governance and privacy guidelines</p></li></ul><h3>Project Ownership, Communication &amp; Collaboration</h3><ul><li><p>Own delivery of assigned workstreams, ensuring timely and accurate outputs</p></li><li><p>Collaborate with cross-functional teams including CRM, data, and client stakeholders</p></li><li><p>Present insights and recommendations to client stakeholders in a clear, structured, and actionable manner</p></li><li><p>Communicate findings effectively through dashboards, summaries, and presentations</p></li><li><p>Identify risks or dependencies and