Director, Global Intelligence Measurement Models & Analytic Frameworks
Coca-Cola Company
Job Description
<h3>Job Description Summary: </h3><div>
<div>
<div>
<h3>About The <a href="https://himalayas.app/companies/coca-colacompany">Coca-Cola Company</a>
</h3>
<p>The <a href="https://himalayas.app/companies/coca-colacompany">Coca-Cola Company</a> is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the<b>Global Digital Network</b>organization serves as a key growth driver, delivering enterprise-wide digitized solutions.</p>
</div>
<div><p>This role is part of the<b>Enterprise Intelligence</b>team within the Global Digital Network organization. As<b>Director, Global Intelligence Measurement Models & Analytics Frameworks</b>,you will lead the design and implementation of digitally enabled, scalable measurement systems and advanced analytics frameworks. These systems will integrate consumption and purchase data to deliver holistic, modernized diagnostics and insights that drive consistent comparability and operational excellence across the Coca-Cola system. You willpartnerclosely with domain leads inMarketingHuman Insights, Marketing Performance,Categories,Commercial,RGMand other network cross-functional partners in Global and OU Marketing and Commercial Teamsand external partners to develop innovative, technology-driven approaches to consumer and shopper insights, ensuring the delivery of actionable intelligence that supports business objectives.</p></div>
<div><h3>Key Responsibilities</h3></div>
<div><p><b>Measurement Models and Analytics Frameworks Development</b></p></div>
<div><ul><li><p>Design and implement digitally enabled, industry-leading measurement systems that integrate consumption and purchase data for consistent comparability and holistic diagnostics.</p></li></ul></div>
<div><ul><li><p>Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models to drive powerful insights across the purchase-to-consumption pathway.</p></li></ul></div>
<div><ul><li><p>Ensure the accuracy, reliability, and scalability of models through rigorous testing and validation.</p></li></ul></div>
<div><h3>Technology andAdvancedAnalytics Leadership</h3></div>
<div><ul><li><p>Collaborate with cross-functional teams of data, research, analytics, and human insights experts to drive a transformation agenda for connected consumer and shopper marketing data.</p></li></ul></div>
<div><ul><li><p>Integrate AI and machine learning into traditional research methodologies to automate processes and enhance capacity for learning and foresight.</p></li></ul></div>
<div><ul><li><p>Promote the adoption of cutting-edge, technology-enabled solutions across the organization to enhance data fluency and user satisfaction.</p></li></ul></div>
<div><h3>Partnerships and Collaboration</h3></div>
<div><ul><li><p>Identify, establish, and manage partnership