<h3><b>Who we are:</b></h3><p><a href="https://himalayas.app/companies/tinuiti">Tinuiti</a> is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, <a href="https://himalayas.app/companies/tinuiti">Tinuiti</a> unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by <a href="https://himalayas.app/companies/tinuiti">Tinuiti</a>, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV &amp; Audio, and more, <a href="https://himalayas.app/companies/tinuiti">Tinuiti</a> delivers measurable results with brutal simplicity: Love Growth. Hate Waste.</p><br><h3>We support 100% remote work for this role!</h3><br><h3><b>We’d love to hear from you if:</b></h3><p>Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.</p><p>As the Ad Operations Specialist, CM360 &amp; Ad Serving, you play a crucial role in owning the technical backbone of trafficking, tagging, and measurement across our omnichannel digital media campaigns. Serving as our hands-on-keys platform expert in Google Campaign Manager 360 (CM360), you will lead the execution of ad serving, strategic Floodlight architecture, and cross-platform verification to ensure flawless delivery and accurate measurement. You will operate independently with minimal supervision, using your specialized ad tech expertise alongside a strong understanding of media buying workflows to partner with cross-functional teams, solve complex technical tracking challenges, and safeguard data integrity</p><p>As the Ad Operations Specialist, CM360 &amp; Ad Serving, you will:</p><ul> <li><p>Campaign Trafficking &amp; Execution: Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, tag generation, and tracking ad delivery across video (VAST/VPAID), display, and rich media formats.</p></li> <li><p>Account Architecture &amp; Floodlights: Manage strategic CM360 account setups, advanced Floodlight configurations (custom u-variables, conversion tracking, cross-domain rules), and naming taxonomy to align with client business and measurement goals.</p></li> <li><p>Google Platform Integration &amp; Measurement: Drive seamless integration across the Google Marketing Platform stack—connecting CM360, DV360, GA4, and GTM—establishing efficient data flows and building reporting that directly links ad serving performance to client KPIs and cross-channel attribution.</p></li> <li><p>Cross-Functional Co