<p><u><strong>About <a href="https://himalayas.app/companies/lokal">Lokal</a></strong></u></p><p>In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became <a href="https://himalayas.app/companies/lokal">Lokal</a>. Our first instinct was to put everything in one place &amp; one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies &amp; marketplaces, we began unbundling and verticalising.</p><p>Today, <a href="https://himalayas.app/companies/lokal">Lokal</a> is a house of focused apps, many products, one mission:<br>to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.</p><p>We now operate dozens of live apps across categories like:</p><ul><ul><li>Edutainment &amp; Skill Learning – practical skills and learning in regional languages (<a href="https://play.google.com/store/apps/details?id=com.behtar.gyantv&amp;hl=en_IN" rel="nofollow ugc noopener noreferrer" class="external" target="_blank">GyanTV</a>)</li><li>Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (<a href="https://play.google.com/store/apps/details?id=get.lokal.bengalurumatrimony&amp;pcampaignid=web_share" rel="nofollow ugc noopener noreferrer" class="external" target="_blank"></a><a href="https://himalayas.app/companies/lokal">Lokal</a> Matrimony)</li><li>Agri Consulting – farmer-first advisory in local languages (<a href="https://play.google.com/store/apps/details?id=com.agrilokal.kisan&amp;hl=en_IN" rel="nofollow ugc noopener noreferrer" class="external" target="_blank">Agri</a><a href="https://himalayas.app/companies/lokal">Lokal</a>)</li><li>Local Jobs – blue- and grey-collar opportunities close to home (<a href="https://play.google.com/store/apps/details?id=get.lokal.localjobs&amp;hl=en_IN" rel="nofollow ugc noopener noreferrer" class="external" target="_blank"></a><a href="https://himalayas.app/companies/lokal">Lokal</a> Jobs<a href="https://play.google.com/store/apps/details?id=in.sahijobs.findjobs&amp;hl=en" rel="nofollow ugc noopener noreferrer" class="external" target="_blank"></a>)</li><li>Social &amp; Community – Place to find &amp; post social updates (<a href="https://play.google.com/store/apps/details?id=get.lokal.localnews&amp;referrer=utm_source%3Dwebsite_new%26utm_medium%3Dwebsite_new%26utm_campaign%3Dwebsite_new" rel="nofollow ugc noopener noreferrer" class="external" target="_blank"></a><a href="https://himalayas.app/com