<p>TrendAI™, the global AI security leader and enterprise business unit of <a href="https://himalayas.app/companies/trend-micro">Trend Micro</a>, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.<br><br>At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.</p><h3>AI Fearlessly.</h3><h3>Position Summary</h3><p>As an Industry Marketing Leader at TrendAI™ focused on Industrial &amp; Energy, you will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go-to-market programs - shaping messaging, content, and industry-specific intelligence that powers everything from field enablement to demand generation. These buyers think in terms of operational continuity, plant safety, and supply chain resilience rather than purely IT risk, so this role requires speaking that language fluently: mapping audiences’ technical depth and security maturity to our platform capabilities. This role is central to deepening our relevance, differentiation, and customer trust within manufacturing, aligning our security platform to the unique risks and operating realities of industrial environments. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.</p><h3>Industry Positioning &amp; Messaging</h3><p>Develop compelling, manufacturing-specific value propositions that map customer priorities to our platform capabilities. Tailor messaging to resonate with plant operations leaders, security executives, and engineering teams, accounting for varying security maturity across the manufacturing sector. Ensure messaging is globally consistent while adaptable to regional nuances.</p><h3>Go-to-Market Leadership for Manufacturing</h3><p>Build and execute comprehensive GTM strategies for the manufacturing vertical, including audience definition, buyer journey mapping, and key industry motions. Partner with global and regional sales leaders to operationalize manufacturing-specific plays, foster cross-functional alignment, and measure business impact.</p><h3>Content Development (Industry-Focused)</h3><p>Create high-quality vertical content including manufacturing-focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets. Collaborate with campaign and content teams to package platform capabilities into compelling manufacturing-specific stories and use cases.</p><h3>Field &amp; Partner Enablement</h3><p>Build enablement assets tailored to manufacturing buyers, equipping sellers and partners to engage confidently with plant operations, engineering, and corporate IT/security stakeholders.</p><h3>Market Intellige