<p>Grounded in a talent-centric mindset, <a href="https://himalayas.app/companies/maker-lab">Maker Lab</a> is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. <a href="https://himalayas.app/companies/maker-lab">Maker Lab</a>’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement &amp; analytics to content production.</p><h3>Role Summary: </h3><p>As Marketing Manager, you will drive operational excellence for web platforms in Asia-Pacific. You will lead the lifecycle of web initiatives—from business cases to technical implementation—working with global stakeholders and local teams to deliver high-impact digital experiences.</p><h3>Role: </h3><ul><li>Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates.</li><li>Orchestrate bug tracking and resolution via our client's internal proprietary tool for analysing bugs, managing the technical interface with development teams to ensure asset integrity and quality assurance during staging.</li><li>Govern the web review process and decision-making architecture, ensuring strict adherence to global protocols for all new digital deployments.</li><li>Manage global localisation workstreams, collaborating with regional PMMs to optimise cultural relevance and linguistic precision across diverse markets.</li><li>Leverage Google Analytics and advanced dashboarding tools to monitor platform health, analyse user engagement (CTA performance, scroll depth), and quantify revenue impact.</li><li>Analyse A/B testing outcomes to evaluate statistical significance and optimise conversion metrics against regional benchmarks.</li><li>Synthesise regional performance data for executive reporting, contributing to internal strategic forums and stakeholder presentations.</li><li>Coordinate the lifecycle management of Toll-Free Numbers (TFNs) across integrated media channels, including acquisition and deprecation.</li><li>Execute monthly TFN audits and lead-quality reconciliation against CRM data to ensure operational compliance and inventory accuracy.</li><li>Serve as the strategic link between regional stakeholders and Global Telemanagement to resolve connectivity and lead attribution challenges.</li><li>Publish case studies and editorial content to web platforms via the central content management system.</li></ul><h3>You:</h3><ul><li>BA/BS degree or equivalent experience</li><li>7+ years of experience in project management </li><li>Experience with Google Analytics, GTM, and project management software (Asana preferred).</li><li>Proven ability to navigate a matrixed organisation, managing expectations between Global leads and Local market heads.</li><li>Strong attention to detail, especially regarding technical filing (Buganizer) and data auditing.</li><li>Proven success in manag