<br><p>Digital Marketing Manager </p><p><br></p><p>Wish You Were Here Group</p><p><br></p><p>Location: TBD</p><p>Employment Type: Full-Time</p><p><br></p><p><br></p><p>About Wish You Were Here Group</p><p><br></p><p>Wish You Were Here Group is an internationally recognized hospitality company behind some of the industry’s most celebrated restaurants, cafés and lifestyle destinations.</p><p><br></p><p>Our brands create memorable experiences through exceptional hospitality, design, food and culture. As we continue to expand across the United States and internationally, we’re looking for an ambitious digital leader to build the next chapter of our digital growth.</p><p><br></p><p><br></p><p>The Opportunity</p><p><br></p><p>We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands.</p><p><br></p><p>Reporting directly to senior leadership, this role will own our digital ecosystem—from paid media and CRM to websites, SEO, analytics, reservations, online ordering and guest acquisition.</p><p><br></p><p>You’ll work alongside our Senior Marketing Manager, Social Media Manager, creative team, agency partners and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand.</p><p><br></p><p>This is a highly strategic, commercially focused leadership role suited to someone who loves combining creativity, technology and data to build best-in-class hospitality brands.</p><p><br></p><p><br></p><p>Key Responsibilities</p><p><br></p><p>Digital Strategy &amp; Growth</p><p><br></p><p>Develop and execute the Group-wide digital marketing strategy across all brands.</p><p>Drive guest acquisition, retention and lifetime value.</p><p>Build annual digital marketing plans aligned with business objectives.</p><p>Identify emerging digital trends, technologies and opportunities.</p><p>Develop scalable systems to support future openings and expansion.</p><p><br></p><p>Paid Media</p><p><br></p><p>Lead all paid advertising including:</p><p><br></p><p>Meta</p><p>Google</p><p>YouTube</p><p>TikTok</p><p>Display &amp; Remarketing</p><p>Responsibilities include:</p><p><br></p><p>Budget planning</p><p>Campaign strategy</p><p>Audience development</p><p>Creative testing</p><p>Conversion optimisation</p><p>Attribution modelling</p><p>Performance reporting</p><p>Own KPIs including:</p><p><br></p><p>ROAS</p><p>CAC</p><p>CPM</p><p>CPC</p><p>Conversion Rate</p><p>Revenue Generated</p><p><br></p><p>Website &amp; SEO</p><p><br></p><p>Own the digital experience across every Wish You Were Here Group website.</p><p><br></p><p>Responsibilities include:</p><p><br></p><p>Website strategy</p><p>UX optimisation</p><p>Conversion optimisation</p><p>Local SEO</p><p>Technical SEO</p><p>Landing page creation</p><p>Online booking optimisation</p><p>Speed and performance improvements</p><p>Work closely with designers and developers to continu