<h3>Creative Strategist (Full-Time, Remote)</h3><p><a href="https://himalayas.app/companies/mvr-digital">MVR Digital</a> is hiring a Creative Strategist to own the link between performance data and creative output for our luxury and premium DTC clients. This is not a brand-storytelling role. You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and why, and write briefs precise enough that a designer or editor can execute without guessing.</p><h3>About <a href="https://himalayas.app/companies/mvr-digital">MVR Digital</a></h3><p><a href="https://himalayas.app/companies/mvr-digital">MVR Digital</a> is a performance marketing agency serving luxury and premium DTC and e-commerce brands, with roots in New York, Denver, and Canada. We were named one of Adweek's Fastest Growing Agencies. We operate fully remote and async-first, using Slack and ClickUp to run distributed teams across the US and Canada.</p><h3>Our Values</h3><ul><li>Act Like an Owner</li><li>Clarity Over Complexity</li><li>Serve Clients' Best Interest </li><li>We Win Together, We Lose Together</li><li>Data-Informed, Human-Led</li></ul><h3>What you'll own</h3><ul><li>Performance-to-brief pipeline - Read Meta and Google ad performance data daily. Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating. Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric.</li><li>Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts.</li><li>Brief management and execution oversight - Brief designers, video editors, copywriters, and UGC creators. Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch.</li><li>UGC scripting and trend iteration - Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue.This is a core function of the role, not a secondary skill. Candidates without recent, hands-on UGC scripting experience should not apply.<br><ul><li>Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors.</li><li>Write UGC-style scripts that sound like real people talking, not ad copy. You should be able to nail hook, problem, proof, and CTA structure in a 15-30 second format.</li></ul></li></ul><h3>What you need</h3><ul><li>3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent).</li><li>Demonstrated experience writing structured creative briefs, not mood boards.</li><li>DTC or e-commerce experience strongly preferred.</li><li>Luxury or premium brand experience is a differentiator, not a