<p><strong>The Role We Need</strong><br><p>PadSplit is entering a stage where creative is becoming a strategic growth lever, not just a production function. We're looking for a Creative Director to elevate our brand, lead our creative team, and build a creative operation that drives trust, acquisition, and measurable business results while helping tell one of the most important missions in housing today. You'll have the opportunity to influence everything from national marketing campaigns and social content to the way members, hosts, and partners experience the PadSplit brand every day.</p><br><strong>The Person We Are Looking For</strong><br><p>We're looking for a creative leader who enjoys building as much as leading. This is a true player-coach role for someone who loves developing people, embraces AI and modern creative tools, and can balance exceptional brand storytelling with performance marketing that delivers measurable results. The ideal candidate is equally comfortable presenting creative strategy to executives, coaching designers through feedback, and rolling up their sleeves to help solve a creative challenge when needed.</p><br></p><p><p><br></p><strong>Here's What You'll Be Doing Day-to-Day</strong><br><ul><br><li><br><p><strong>Lead Creative Vision</strong>: Set and evolve PadSplit's creative direction across every customer touchpoint while ensuring a consistent, trusted brand experience.</p><br></li><br><li><br><p><strong>Coach The Team</strong>: Lead, mentor, and develop designers, contractors, and agency partners while remaining hands-on in key creative initiatives.</p><br></li><br><li><br><p><strong>Drive Campaigns</strong>: Partner with Marketing to create high-performing creative across paid, organic, lifecycle, email, social, and emerging channels.</p><br></li><br><li><br><p><strong>Build Operations</strong>: Establish scalable creative workflows, production systems, quality standards, and resource management that enable speed without sacrificing quality.</p><br></li><br><li><br><p><strong>Partner Cross-Functionally</strong>: Collaborate with Product, Engineering, Growth, Legal, and Operations to ensure creative is embedded early in major initiatives.</p><br></li><br><li><br><p><strong>Strengthen Brand</strong>: Own PadSplit's visual identity, creative standards, messaging consistency, and overall brand reputation across every channel.</p><br></li><br><li><br><p><strong>Leverage Customer Insights</strong>: Translate research, customer feedback, and performance data into stronger creative strategies and messaging.</p><br></li><br><li><br><p><strong>Measure Performance</strong>: Use creative performance metrics, experimentation, and AI-powered workflows to continuously improve campaign effectiveness and creative output.</p><br></li><br><br></ul><br><p><br></p><strong>Here's What You'll Need to Be Successful</strong><br><ul><br><li><br><p><strong>Creative Leadership</strong>: 8+ years leading brand, marketing, or creative organ