Country Manager – Coins EU
Coins.ph
Job Description
<h3>About Coins EU</h3><div>Coins EU is the European arm of a fast-growing digital asset platform committed to providing secure, user-friendly, and compliant crypto services across the region. As we expand our European presence, we are seeking a strategic, entrepreneurial, and execution-focused <b style="font-size: 15px;">Country Manager</b> to lead our operations and growth in the EU. </div><h3>Role Summary</h3><div>As Country Manager, you will serve as Coins EU’s senior-most leader in the region. You will oversee local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments.</div><h3>Key Responsibilities</h3><ul><li><b>Market Strategy & Expansion</b></li><li>Define and execute Coins EU’s go-to-market strategy for key EU countries</li><li>Identify and prioritize market opportunities across user segments (retail, OTC, merchant)</li><li>Support expansion into new jurisdictions in alignment with product and compliance readiness</li><li><b> Business Growth & Partnerships</b></li><li>Drive user acquisition and retention through localized campaigns and partnerships</li><li>Build and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associations</li><li>Collaborate with marketing, product, and business teams to localize and optimize product offerings for EU users</li><li><b> Operational Execution</b></li><li>Oversee daily operations in the region, ensuring high service quality and efficiency</li><li>Coordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experience</li><li>Track and report on KPIs, market performance, and operational bottlenecks</li><li><b>Leadership & Representation</b></li><li>Represent Coins EU to regulators, business partners, and public stakeholders (excluding regulatory filings)</li><li>Act as a cultural and strategic bridge between EU operations and global HQ</li><li>Lead, mentor, and grow a local cross-functional team as needed</li></ul><h3>Requirements</h3><ul><li>Based in the <b>EU</b> with authorization to work in the region</li><li>5+ years of leadership experience in fintech, digital assets, financial services, or tech</li><li>Proven track record in launching or scaling products across EU markets</li><li>Familiarity with European financial services regulation and competitive landscape</li><li>Excellent interpersonal and stakeholder management skills</li><li>Fluent in English; additional EU languages are a strong plus</li></ul><h3>Preferred Qualifications</h3><ul><li>Background in commercial operations, business development, or general management</li><li>Experience in crypto exchanges, digital wallets, neobanks, or payment systems</li><li>Familiarity with SEPA payments, fiat on/off ramps, and EU banking infrastructure</li><li>Experience building and leading distribute
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