<p><strong>Job Position: <strong>Content &amp; Lifecycle Marketing Manager</strong></strong></p><p><strong>Company:</strong> <a href="https://himalayas.app/companies/pro-coffee-gear">Pro Coffee Gear</a></p><p><strong>Location: </strong>Remote (Anywhere)</p><h3>Full - Time </h3><p><strong>About Us:</strong> <a href="https://himalayas.app/companies/pro-coffee-gear">Pro Coffee Gear</a> is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.</p><h3>Job Description:</h3><p dir="ltr">We’re looking for a <strong>Content &amp; Lifecycle Marketing Manager</strong> who can own the full storytelling engine of our brand across <strong>email, lifecycle flows, content strategy, and video-first creative</strong>.</p><p dir="ltr">This role blends creativity with performance: you’ll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers.</p><p dir="ltr">You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.</p><p dir="ltr">If you love coffee, content, and building a brand people truly connect with, you’ll thrive here.</p><h3>What You’ll Own</h3><h3 dir="ltr"><strong>Email &amp; Lifecycle Marketing (40%)</strong></h3><ul><li dir="ltr">Own the full email and SMS strategy and calendar (campaigns + automated flows).</li><li dir="ltr">Develop segmentation and personalization strategies to increase LTV and retention.</li><li dir="ltr">Build and refine lifecycle programs:</li><li dir="ltr"><ul><li dir="ltr">Abandoned browse &amp; cart</li><li dir="ltr">Post-purchase education</li><li dir="ltr">Loyalty &amp; VIP</li><li dir="ltr">Winback</li><li dir="ltr">Welcome/onboarding</li></ul></li><li dir="ltr"><h3>D</h3>esign A/B tests to optimize creative, messaging, and conversion.</li><li dir="ltr">Partner with Growth to align emails with product launches and promotions.</li></ul><h3 dir="ltr"><strong>Content Strategy &amp; Development (40%)</strong></h3><ul><li dir="ltr">Own the overall content calendar across social, email, landing pages, and UGC.</li><li dir="ltr">Create high-quality content that connects with coffee enthusiasts and café owners.</li><li dir="ltr">Write scripts, website copy, blogs, landing page messaging, and content briefs.</li><li dir="ltr">Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc.</li><li dir="ltr">Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.</li></ul