<p>GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned &amp; operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.</p><p>With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.</p><p>Learn more at <a href="https://www.groundtruth.com/" rel="nofollow ugc noopener noreferrer" class="external" target="_blank">groundtruth.com.</a></p><p>We believe that innovative technology starts with the best talent and have been ranked one of <a href="https://adage.com/Reprint-AA24142GroundTruth" rel="nofollow ugc noopener noreferrer" class="external" target="_blank">Ad Age’s Best Places to Work</a> in 2021, 2022, 2023 &amp; 2025! Learn more about the perks of joining our team <a href="https://www.groundtruth.com/careers/" rel="nofollow ugc noopener noreferrer" class="external" target="_blank">here.</a></p><h3>**Shift Time: 6:30 PM to 3:30 AM IST**</h3><p><u><strong>A bit about Team</strong></u></p><p>As an Ad Operations Associate, you will run marketing campaigns for products, services or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.</p><h3>You will:</h3><ul><li>Coordinate with Account Management and Ad Operations teams to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders</li><li>Traffic advertising campaigns in GT’s proprietary ad-serving platform</li><li>Track, measure, and analyze the performance of multiple advertising campaigns simultaneously</li><li>Troubleshoot with cross-functional stakeholders in case of any campaign-related issues</li><li>Manage expectations, communication, and reporting metrics to internal team members</li><li>Ensure successful fulfillment of all campaigns</li><li>Create and maintain documentation pertinent to the Ad Operations team</li><li>Reporting and month-end reconciliation</li><li>Complete detailed quality assurance reviews of campaign setups and updates</li></ul><h3>You are:</h3><ul><li>Proactive and resourceful.</li><li>Familiar with digital media and ad technology</li><li>Extremely detail-oriented, analytical, motivated, and technically competent.</li><li>Dynamic and performance-driven in a fast-paced team environment.</li></ul><h3>You have:</h3><ul><li>1