<h3><strong>The Role</strong></h3><p>Franchise networks are one of the largest underserved opportunities in small business accounting. A single franchisor can represent hundreds, sometimes thousands, of operators, each running a real business with real books, real tax filings, and real cash flow to manage. We've already proven we can win in this segment. Now we need a marketer who can scale it.</p><p>This role exists because franchises don't behave like other B2B audiences. The volume tactics that work in startup or main street SMB don't translate. Winning here means understanding the psychology of franchise owners and franchisors, building integrated campaigns that speak to that specific reality, and earning pipeline through ideas no one has tried before. If you've spent your career running the standard B2B playbook, this isn't the role for you. If you've ever sat with a niche audience and thought "what if we did the thing nobody else is willing to do," read on.</p><h3><strong>What You'll Own</strong></h3><p>This role has two distinct motions, and you'll be accountable for both.</p><p><strong>Net new franchise acquisition.</strong> Sign new franchise networks to <a href="https://himalayas.app/companies/pilot">Pilot</a>. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.</p><p><strong>Adoption expansion within signed franchises.</strong> Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into <a href="https://himalayas.app/companies/pilot">Pilot</a> customers, network by network.</p><h3>Specifically, you will:</h3><ul><li>Own the franchise marketing pipeline number, end to end. Build the forecast, hit the forecast, defend the forecast.</li><li>Develop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.</li><li>Design and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.</li><li>Build expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.</li><li>Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.</li><li>Own the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.</li><li>Make creative bets. We are not interested in generic B2B tactics. We are interested in ideas that work