<h3>Head of Growth </h3><h3>100% Remote </h3><p>Hands on, highly analytical leader owning the end‑to‑end growth engine and channel P&amp;Ls across TikTok Shop, Amazon, Meta/Insta, and overall DTC success. Responsible for CAC, MER, attribution, conversion, creative testing, retention, and the overall growth roadmap to scale revenue, subscriptions, and profitability.</p><p>*Currently using agencies and some in house resources. This person would work closely with agencies and make the necessary changes/recommendations as well as start building the growth engine in house when they believe it's time and can drive profitability!</p><h3>Key responsibilities</h3><ul><li>Own total revenue strategy and P&amp;Ls across TikTok Shop, Amazon, IG, Meta and DTC.</li><li>Define and operate channel economics (CAC, MER, ROAS) and optimize media spend allocation.</li><li>Build offer architecture, pricing, bundles, subscription strategy, and retention systems.</li><li>Lead analytics &amp; reporting: maintain dashboards, attribution models, weekly KPI cadence, and executive reporting.</li><li>Manage creative testing framework and coordinate content/performance teams to scale winning assets.</li><li>Implement growth loops between channels (TikTok → Amazon/DTC → paid/social).</li><li>Drive subscription growth, repeat purchase rate, and MER efficiency.</li><li>Set testing roadmap (creative hooks, landing pages, promotions) and prioritize scaleable winners.</li><li>Hire, mentor, and align cross‑functional partners (media, creative, influencer, product, supply).</li></ul><h3>Success metrics</h3><ul><li>Target CAC and MER improvements, subscription MRR growth, conversion rate lift, Amazon rank/velocity, LTV/CAC ratio, and % of revenue from TikTok Shop/Amazon/DTC.</li></ul><h3>Must‑have qualifications</h3><ul><li>5+ years growth leadership in DTC/CPG with deep marketplace and social commerce experience.</li><li>Track record scaling Meta/Insta, TikTok Shop, Amazon.</li><li>Strong analytics (SQL/BI), attribution, LTV modeling, etc.</li><li>Hands‑on with creative testing, landing page CRO, and performance playbooks.</li><li>Excellent cross‑functional leadership and execution orientation.</li></ul>Salary: 150000 - 180000Experience: 5 - 10 years<p>Originally posted on <a href="https://himalayas.app">Himalayas</a></p>