<h3>Mission Statement &amp; Values:</h3><p>Acelero, Inc. designs and delivers research and evidence-based approaches to eliminate the gaps between young children’s inherent potential and their achievement in school and life. With our partners, we accelerate child and family outcomes that honor the aspirations and cultures of the communities we serve. Our values: Data-Informed Learning; Transparent &amp; Open Communication; Growth Mindset; Championing Equality; Caring Teams &amp; Communities.</p><br><h3>Position Summary</h3><p>The <b>Director of Demand Generation &amp; Integrated Marketing </b>builds and runs the connected demand-generation programs and integrated campaigns that create interest among priority audiences and move that interest toward meaningful action, with a primary focus on <a href="https://himalayas.app/companies/shine-early-learning">Shine Early Learning</a>.</p><br><p>Reporting to the Vice President of Marketing, this role translates established Marketing strategy, OKRs and business priorities into executable programs, then carries the work through implementation, measurement and optimization. The Director has meaningful autonomy within that direction to make campaign and channel decisions, manage agency partners and improve performance.</p><p>This role sits at the center of a modern marketing ecosystem. It requires strong strategic judgment, disciplined execution and a clear understanding of how audiences move from awareness to action. The Director brings teams together around clear objectives, creates visibility into performance and keeps priority initiatives moving toward measurable results.</p><br><p>This role connects audience strategy, paid media, content, lifecycle marketing, web, creative, social media, and marketing performance intelligence around priority growth opportunities. The right person can build interest before an audience is ready to act, see how the full journey fits together and use evidence to improve the work over time.</p><br><h3>Key Responsibilities</h3><h3>Demand Generation &amp; Integrated Marketing</h3><ul> <li> Translate Marketing strategy, OKRs and business priorities into integrated demand-generation programs that create awareness, build interest among priority audiences and contribute qualified leads and product purchases.</li> <li>Develop connected programs that sustain audience interest over time, linking content, campaigns, paid and organic channels and lifecycle marketing so that interest keeps moving toward action.</li> <li>Plan and run integrated campaigns across paid media, lifecycle, content, web, social media, events, Sales alignment and other relevant channels.</li> <li>Define target audiences, objectives, messaging needs, channel roles, conversion points, timelines and measures of success.</li> <li>Run day-to-day execution and adjust targeting, messaging, sequencing and channel mix as audience behavior and performance indicate.</li> <li>Evaluate demand-generation programs on an ongoing