<h3>About Us</h3><p>At <a href="https://himalayas.app/companies/better-being-co">Better Being Co.</a> we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the healthcare industry.</p><div><div><h3>Job Summary </h3></div><div><p>Owns the practitioner channel end-to-end, including partner acquisition, engagement, education, and long-term relationship management for the NutraBiogenesis brand. It is equal parts commercial strategist, platform operator, portfolio manager, and practitioner enablement leader. The successful candidate will define and execute the go-to-market playbook, steward strategic relationships and build the infrastructure required to scale a practitioner-first supplement brand. </p></div><div><h3>Essential Functions </h3></div><div><ul><li>Own and drive the practitioner education ecosystem, including advisory board development, content library, webinar programming, and practitioner-facing clinical education that establish NutraBiogenesis as a scientifically credible brand within the functional and integrative medicine community. </li></ul></div><div><ul><li>Serve as the primary owner of practitioner relationships, ensuring a consistent and high-quality experience across all touchpoints. </li></ul></div><div><ul><li>Partner with and own end-to-end Fullscript growth strategy, including search visibility, merchandising, protocol bundle design, subscription attach rate, and promotional execution. </li></ul></div><div><ul><li>Drive product pipelines to build relevant protocols and partner with R&amp;D team to drive portfolio expansion. </li></ul></div><div><ul><li>Build and manage the practitioner CRM lifecycle system driving verified HCP acquisition, onboarding activation, and long-term retention. </li></ul></div><div><ul><li>Own the trade event strategy and calendar; represent the brand at IFM, A4M, PLMI, and equivalent functionaland integrativemedicine events. </li></ul></div><div><ul><li>Leverage data and AI tools to enhance practitioner segmentation, engagement, content effectiveness, and performance tracking.</li></ul></div><div><h3>Additional Responsibilities </h3></div><div><ul><li>Collaborate cross-functionally with Marketing, Sales, R&amp;D, and Operations to support commercial and practitioner strategies.</li></ul></div><div><ul><li>Support company initiatives, polices, and programs, and perform other duties as assigned.<br></li></ul></div><div><h3>Job Qualifications</h3></div><div><ul><li>6-8years ofcommercial, marketing, or practitioner channel leadership experience within a health, wellness, or HCP-focused environment.</li></ul></