Associate Director, Regional Marketing – South Central
BeiGene
Job Description
<p style="text-align:left">BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.</p><h3>General Description:</h3><p><i>The Associate Director, Regional Marketing reports into the West Director, Regional Marketing, and is responsible for developing and executing</i><i> essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne’s hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics. </i><br><i>Key states within the geography are: Tennessee, Louisiana, Missouri, Nebraska, Colorado and Utah</i></p><h3>Essential Functions of the job: </h3><ul><li>Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.</li><li>Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL</li><li>Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders</li><li>Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed</li><li>Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.</li><li>Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose</li><li>Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization</li><li>Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan</li><li>Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies</li><li>Evaluate and implement innovative KOL tactics to drive brand objectives and strategies</li><li>Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews</li><li>Drive business results, and contribute to culture and people initiatives aligned with BeOne