Product Marketing Manager
Driftrock
Job Description
<p><a href="https://himalayas.app/companies/driftrock">Driftrock</a> is hiring a Product Marketing Manager to own the go-to-market assets and sales enablement that help the world's biggest automotive brands choose us, and choose us again.</p><h3>Quick facts</h3><ul><li><strong>Team:</strong> Commercial</li><li><strong>Reports to:</strong> Matt Baldwin, CEO</li><li><strong>Location:</strong> Fully remote, UK or abroad. You'll keep a few hours of daily overlap with UK working hours.</li><li><strong>Contract:</strong> Full-time, permanent</li><li><strong>Salary:</strong> £45,000 to £60,000 + share options</li><li><strong>Start date:</strong> As soon as we find the right person</li></ul><h3>Why this role exists</h3><p><a href="https://himalayas.app/companies/driftrock">Driftrock</a> has strong positioning, a differentiated platform story, and growing proof points, but no-one yet whose job it is to turn them into the GTM assets the commercial team needs to close deals. The EV transition, new market expansion, and increasing pressure to prove marketing ROI mean the sales conversation is getting more complex, and the team needs great materials to navigate it.</p><p>This is the first dedicated product marketing hire at <a href="https://himalayas.app/companies/driftrock">Driftrock</a>. You'll own the GTM asset library from day one, the sales decks, one-pagers, battlecards, and product launch materials that determine whether prospects understand our differentiation and reps walk into every meeting with confidence.</p><h3>What you'll own</h3><p>The full go-to-market asset library, every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win deals.</p><h3>Your first 90 days</h3><ul><li><strong>By day 30:</strong> Audited our existing sales assets, embedded with the commercial team, and shipped an updated core sales deck.</li><li><strong>By day 60:</strong> Core GTM library complete, product one-pagers, competitive battlecards, and objection-handling frameworks live and in use by the sales team.</li><li><strong>By day 90:</strong> First product launch handled end-to-end; full sales enablement toolkit built out; at least one customer case study published.</li></ul><h3>What you'll be doing</h3><ul><li>Build and maintain <a href="https://himalayas.app/companies/driftrock">Driftrock</a>'s core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win.</li><li>Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position <a href="https://himalayas.app/companies/driftrock">Driftrock</a> in any deal.</li><li>Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships.</li><li>Research customers and market trends, translating insights into sharper positioning and messaging across t