<div>Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.</div><h3>Why join Coupa?</h3><div>🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.</div><div>🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.</div><div>🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. </div><div>Learn more on <a href="https://insde.co/uzoy" rel="nofollow ugc noopener noreferrer" target="_blank"><u>Life at Coupa</u></a> blog and hear from our employees about their experiences working at Coupa. </div><div><p><strong>The Impact of a Sr Product Marketing Manager at Coupa: </strong></p><p>As a Sr Product Marketing Manager, you will play a key role in elevating our market presence and driving the success of our Spend Management solutions. Sitting at the intersection of Product, Sales, and Marketing, you’ll be the voice of the customer and the champion of our value—fueling growth through strategic storytelling, strong market insight, and powerful enablement. </p></div><h3>What You’ll Do </h3><ul><div><li><strong>Shape Value and Tell the Story</strong></li><li>Develop compelling product positioning and messaging rooted in a deep understanding of procurement personas.</li><li>Highlight the unique business value of our solutions in a way that resonates with both business and technical audiences.</li><li>Serve as a passionate spokesperson in webinars, customer sessions, and events.</li><li><strong>Fuel Sales Success</strong></li><li>Create high-impact content and tools—from decks and battlecards to solution briefs and customer stories—that empower our field teams to win.</li><li>Partner with enablement to deliver targeted training programs that keep our go-to-market teams sharp and confident.</li><li><strong>Drive Go-to-Market Execution</strong></li><li>Collaborate with Product, Marketing, and Sales to build and launch campaigns and initiatives that accelerate pipeline growth, adoption, and customer retention.</li><li>Gather and translate market, customer, and competitive insights into actionable strategies that inform product direction and sales focus.</li><li><strong>Champion the Voice of the Customer</strong></li><li>Engage regularly with customers and prospects to gather real-world insights, support strategic deals, and surface advocates for case studies and speaking opportunities.</li><li>Use customer