<p><strong>Job Title:</strong> SEO Specialist<br><strong>Company:</strong> <a href="https://himalayas.app/companies/pro-coffee-gear">Pro Coffee Gear</a><br><strong>Location:</strong> Remote (global)<br><strong>Employment Type:</strong> Full-time</p><h3><strong>About Us</strong></h3><p><a href="https://himalayas.app/companies/pro-coffee-gear">Pro Coffee Gear</a> is a dynamic and rapidly expanding e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.</p><h3><strong>Job Description</strong></h3><p>Were looking for an experienced and analytical <strong>SEO Specialist </strong>to take ownership of our organic growth strategy. You will be responsible for increasing <a href="https://himalayas.app/companies/pro-coffee-gear">Pro Coffee Gear</a>s visibility in search engines, driving qualified organic traffic, and improving the user experience across our content and product pages. This role requires deep SEO expertise, a passion for performance-driven content, and a collaborative mindset.</p><h3><strong>Responsibilities</strong></h3><h4><strong>SEO Strategy &amp; Execution</strong></h4><ul><li>Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.</li><li>Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.</li><li>Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.</li><li>Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.</li></ul><h4><strong>Link Building &amp; Off-Page SEO</strong></h4><ul><li>Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.</li><li>Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.</li><li>Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks.</li><li>Track and report on backlink profile health and link acquisition performance.</li></ul><h4><strong>Content Optimization &amp; Collaboration</strong></h4><ul><li>Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.</li><li>Define and oversee a scalable content roadmap driven by search demand and business priorities.</li><li>Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement.</li></ul><h4><strong>Performance Analysis &amp; Growth</strong></h4><ul><li>Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.</li><li>Regu