Senior Performance Marketing Manager - Australia
Jobscan
Job Description
<div>At <a style="font-size: 11pt;" href="http://www.jobscan.co/" rel="nofollow ugc noopener noreferrer" target="_blank"></a><a href="https://himalayas.app/companies/jobscan">Jobscan</a>, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. <a href="https://himalayas.app/companies/jobscan">Jobscan</a>’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, <a href="https://himalayas.app/companies/jobscan">Jobscan</a> has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️!</div><div><h3><strong>Overview</strong></h3><p>Join <a href="https://himalayas.app/companies/jobscan">Jobscan</a> as our Senior Performance Marketing Manager and help drive meaningful revenue growth while empowering job seekers to land their dream roles. Paid search is our largest acquisition channel and one of the biggest engines of our growth, and you will own it end to end.</p><p>This is a hands-on craft role for someone who loves living inside the platforms and making the numbers work, not a management seat. You will run paid acquisition as an operator: strategy, account structure, day-to-day optimization, and the economics behind it. Later this year, you will lead our expansion into paid social as a major growth bet. Staying self-driven, analytical, and responsive to data, you will partner directly with the Head of Marketing to make paid acquisition a precise, profitable, and scalable machine.</p></div><h3>Key Responsibilities</h3><ul><div><li>Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.</li><li>Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.</li><li>Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.</li><li>Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.</li><li>Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.</li><li>Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.</li><li>Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.</li></div></ul><h3>Required Sk