<p><strong>Full-time · Fully remote · Possible equity upside for strong performance</strong></p><h3><strong>About us</strong></h3><p>We are Folqs, a fast-growing D2C supplement brand in the United States (colostrum + beef organs). We're scaling fast - paid media, advertorials, landing pages, full funnels - and have built everything in-house.</p><p>We're looking for someone to own our entire performance creative system - from research and messaging to creative production, testing, and scaling winners across Meta, Google, TikTok, and advertorial funnels.</p><p>You'll have significant ownership over our creative strategy and will work directly with the founders to shape the direction of our customer acquisition efforts.</p><p><strong>This is not a branding, social media, or content marketing role.</strong> We're looking for someone who has built and scaled direct-response paid acquisition creatives for D2C/eCommerce brands and is obsessed with performance.</p><h3><strong>What you'll own</strong></h3><ul> <li>Creative strategy across all platforms: Meta, Google, advertorials, TikTok paid (Spark Ads + whitelisted creator content)</li> <li>Full funnels: landing pages, advertorials, VSLs, email sequences</li> <li>Research angles hooks: customer reviews, surveys, Reddit, competitor ad libraries</li> <li>Creative briefs for editors, UGC creators, and designers</li> <li>Scripting + copy oversight: you write or heavily edit scripts, headlines, and page copy</li> <li>Daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics - you decide what to kill, scale, and iterate</li> <li>Production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing</li> <li>Structured testing frameworks - one variable at a time</li> </ul><p><strong>Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration.</strong></p><h3><strong>You are</strong></h3><ul> <li>4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)</li> <li>Deep direct-response background - you understand customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives</li> <li>Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)</li> <li>You've owned a creative pipeline end-to-end - from research and strategy through production, launch, and performance analysis</li> <li>Strong written English - you write or heavily edit creative briefs, scripts, headlines, and landing page copy</li> <li>A hands-on operator. Not a deck-maker. Not a strategist who hands ideas off to someone else to execute.</li> <li>You use AI daily to accelerate research, messaging, scripting, creative ideation, and operational workflows. AI fluency is no