<h3>About the Role</h3><p style="min-height:1.5em">An early-stage ambient AI / personal productivity startup is hiring a <strong>Head of GTM</strong> to fully own go-to-market strategy and brand — from funnel logic to narrative — across both strategy and execution. This is a founding-level, <strong>player/coach role</strong> that is critical to launching and scaling the product, driving acquisition, and building market presence from zero.</p><p style="min-height:1.5em">The company is building an ambient intelligence system — combining hardware, software, memory, and AI — designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most. Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention.</p><p style="min-height:1.5em">This is a <strong>0→1 hire</strong> for a company at early/seed stage. You will shape how the product enters the market and how the brand is perceived by early adopters.</p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more).</p></li><li><p style="min-height:1.5em">Develop the brand narrative, voice, and positioning from scratch — identifying and resonating with early-adopter audiences.</p></li><li><p style="min-height:1.5em">Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels.</p></li><li><p style="min-height:1.5em">Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity.</p></li><li><p style="min-height:1.5em">Create a comprehensive, repeatable GTM and brand playbook for the team to leverage post-launch.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Required:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">10–12+ years of experience, with a proven track record owning end-to-end GTM execution <em>and</em> brand/positioning for a startup launch (Seed through Series B).</p></li><li><p style="min-height:1.5em">Demonstrated ability to grow a product from zero awareness and zero brand equity.</p></li><li><p style="min-height:1.5em">Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives.</p></li><li><p style="min-height:1.5em">Comfort with ambiguity and prior experience as a first/founding GTM hire.</p></li><li><p style="min-height:1.5em">Experience directing and coaching GTM or marketing personnel alongside doing the hands-on work yourself.</p></li><li><p style="min-height:1.5em">Ability to build repeatable playbooks for post-launch scaling.</p></li></ul><p style="min-height:1.5em"><strong>Nice to Have:</strong></p><ul style="min-height:1.5em"><li>