<h3>About the Role</h3><p style="min-height:1.5em">We're an early-stage, AI-powered marketplace connecting Gen Z college students and young professionals with brand partners for paid work opportunities — from quick micro-tasks to longer-term gigs. Think of us as the talent and hiring platform built for the next generation, sitting at the intersection of the gig economy, career development, and brand marketing.</p><p style="min-height:1.5em">As our <strong>Growth Marketing Manager</strong>, you'll own full-funnel growth across <strong>two distinct audiences</strong>: student acquisition and brand partner expansion. You'll run paid and organic campaigns, design growth loops, and use AI tools to move fast and stay efficient. This is a high-ownership, high-visibility role where you'll partner directly with senior leadership to shape strategy and execute.</p><p style="min-height:1.5em">This is a <strong>hybrid role</strong> based in Santa Monica, CA, with on-site presence required per company policy. <strong>Visa sponsorship is not available.</strong></p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own execution and optimization of paid campaigns across <strong>LinkedIn, Google Search/YouTube, Meta (Instagram), TikTok</strong>, and retargeting channels.</p></li><li><p style="min-height:1.5em">Rapidly test new creative, audiences, and placements to reduce CAC and improve efficiency.</p></li><li><p style="min-height:1.5em">Leverage AI tools to scale ideation, creative production, copywriting, targeting experiments, and reporting.</p></li><li><p style="min-height:1.5em">Explore scrappy, unconventional growth tactics and organic channels (SEO/AEO, social, partnerships) alongside paid efforts.</p></li><li><p style="min-height:1.5em">Design and execute campaigns that move both students and brand partners from awareness to conversion.</p></li><li><p style="min-height:1.5em">Collaborate with sales to align brand-facing campaigns with pipeline goals.</p></li><li><p style="min-height:1.5em">Help run student acquisition programs including referral loops and ambassador initiatives.</p></li><li><p style="min-height:1.5em">Build and iterate nurture sequences to keep leads and users engaged across the funnel.</p></li><li><p style="min-height:1.5em">Support onboarding and lifecycle campaigns that drive student activity and brand partner retention.</p></li><li><p style="min-height:1.5em">Help execute upsell/cross-sell campaigns for existing brand partners.</p></li><li><p style="min-height:1.5em">Monitor and optimize retention metrics to improve LTV and reduce churn.</p></li><li><p style="min-height:1.5em">Track and analyze key growth metrics: CAC, CPL, MQLs, conversion rates, LTV, retention, and channel ROI.</p></li><li><p style="min-height:1.5em">Build dashboards and share insights regularly with leadership.</p></li><li><p style="min-height:1.5em">Run A/B tests across ad creative, landing pages, email sequences, and messaging.</