<h3>About the Role</h3><p style="min-height:1.5em">A fast-growing, pre-seed <strong>healthtech startup</strong> based in Helsinki is hiring its <strong>first dedicated marketer</strong> — a founding hire who will own growth, go-to-market strategy, and brand storytelling from day one. This is a rare opportunity to build the marketing function entirely from scratch, shape the company narrative, and directly drive revenue and user growth at an early-stage company operating in the personalized health and diagnostics space.</p><p style="min-height:1.5em">This is a <strong>hands-on, high-ownership role</strong> with direct partnership with leadership. If you thrive in fast-paced environments, love building things from zero, and have a strong track record in B2C growth marketing, this role is for you.</p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Define and execute GTM strategy across multiple channels to drive revenue and user growth.</p></li><li><p style="min-height:1.5em">Lead brand storytelling and positioning — create a compelling, differentiated narrative in the health and wellness space.</p></li><li><p style="min-height:1.5em">Own and manage paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.</p></li><li><p style="min-height:1.5em">Collaborate cross-functionally with product, sales, design, and customer success teams.</p></li><li><p style="min-height:1.5em">Set and manage marketing budgets, forecast outcomes, and measure ROI across all channels.</p></li><li><p style="min-height:1.5em">Build, scale, and mentor the marketing function as the company grows.</p></li><li><p style="min-height:1.5em">Develop and deploy high-impact marketing campaigns and performance dashboards.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Must-haves:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">2–5 years of experience in B2C growth marketing, sales, or adjacent fields.</p></li><li><p style="min-height:1.5em">Demonstrable experience building and/or leading a marketing function.</p></li><li><p style="min-height:1.5em">Proficiency in digital marketing channels — Google Ads, Meta, and LinkedIn.</p></li><li><p style="min-height:1.5em">Strong brand storytelling and positioning skills.</p></li><li><p style="min-height:1.5em">Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.</p></li><li><p style="min-height:1.5em">Experience with influencer and partner marketing, including campaign management and negotiation.</p></li><li><p style="min-height:1.5em">Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, dashboards, CRM integrations).</p></li><li><p style="min-height:1.5em">Experience managing marketing budgets, forecasting, and measuring ROI.</p></li></ul><p style="min-height:1.5em"><strong>Nice to have:</strong></p><ul style="min-height:1.5