Founding GTM & B2B Sales Lead
Clera
Job Description
<h3>About the Role</h3><p style="min-height:1.5em">This is a rare founding GTM opportunity at a fast-moving pre-seed healthtech startup based in Berlin. You'll be the <strong>first dedicated B2B Sales hire</strong> — there is no playbook yet, and your job is to write it. You'll own the full commercial motion from day one: building pipeline, closing deals, and feeding real market signal back into product and pricing.</p><p style="min-height:1.5em">The company offers a personalized health operating system built around comprehensive biomarker diagnostics, clinician-reviewed insights, and year-round concierge support. On the B2B side, the platform powers corporate wellness programmes, insurer partnerships, clinic integrations, and a Diagnostics-as-a-Service API for partners. You'll be selling into employers, insurers, clinics, and corporate wellness buyers — deal sizes ranging from <strong>€10k to €500k+</strong>.</p><p style="min-height:1.5em"><strong>This role requires full-time, on-site presence in Berlin (Monday–Friday). Remote work is not available for this position.</strong></p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build and own the end-to-end B2B pipeline — outbound prospecting, inbound handling, and strategic partnerships — entirely autonomously.</p></li><li><p style="min-height:1.5em">Run the full sales cycle: discovery → demo → negotiation → close, managing complex multi-stakeholder deals.</p></li><li><p style="min-height:1.5em">Set up and operate the sales tech stack from scratch (CRM, enrichment, automation, sequencing, and signal tooling).</p></li><li><p style="min-height:1.5em">Partner directly with the founding team to define ICP, refine pricing and packaging, and shape go-to-market strategy for B2B channels.</p></li><li><p style="min-height:1.5em">Capture and relay voice-of-customer insights to inform product roadmap and operations.</p></li><li><p style="min-height:1.5em">Develop scalable outbound motions using AI-first workflows and data-driven approaches.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Must-haves (dealbreakers):</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">2+ years closing complex B2B deals (€10k–€500k+) with a proven, demonstrable track record — preferably in healthtech, corporate benefits, insurance, or premium SaaS.</p></li><li><p style="min-height:1.5em"><strong>Native German and fluent English</strong> — the majority of prospects are German-speaking; German proficiency is mandatory.</p></li><li><p style="min-height:1.5em">Eligible to work in Germany without visa sponsorship (<strong>no visa sponsorship is available</strong>).</p></li><li><p style="min-height:1.5em">Proven zero-to-one or early-stage experience — you've built or grown something from scratch, not just scaled a playbook at a later-stage company.</p></li><li><p style="min-height:1.5em">Comfortable operating as a founding seller or first AE in a
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